صفحه محصول - B2B e-marketplace: an e-marketing framework for B2B commerce

توضیحات

B2B e-marketplace: an e-marketing framework for B2B commerce

دسته بندی : pdf

نوع فایل: pdf ( آماده پرینت)

تعداد صفحه : 20 صفحه

توضیحات فایل :

Abstract:

Purpose – The purpose of this paper is to provide a clear understanding of the performance of business-to-business (B2B) e-marketplace in conducting e-marketing in the global business environment. The proposed framework is intended to be used as a guide for B2B firms especially small and medium sized enterprises (SMEs) who wish to adopt a proactive approach in the use of information and communication technology for business efficiency and competitive advantage, and those who wish to explore the internet technologies for marketing activities.

Keywords: Small to medium-sized enterprises, Business-to-business marketing, Marketing, Internet, Communication technologies, Competitive advantage Author(s): Woon Kian Chong, Mathew Shafaghi, Christopher Woollaston and Vincent Lui

Source: Marketing Intelligence & Planning. Vol. 28 No. 3, 2010 Subject: مدیریت بازاریابی Category: مقاله مجله Release Date: 2010